Wholesale Candle Buying Guide
Find Success Selling Dandles
Build a better wholesale candle order and maximize new revenue streams for your small business. Our top retail partners share their secrets to picking candle and scent combinations that sell.
Discover these wholesale tips designed to source the best-selling candle styles, scents, and gift ideas:
Retail Tip: Don’t Buy One of Everything
Avoid the temptation to carry the whole Dandles line. Purchase 1-2 candle styles as the base of your order. Buy volume (quantity) in those select styles. Choose seasonal scents & best-selling scents to get started.
Why? Shoppers typically buy candles in sets.
“Dana Haynes (Dandles creator) attention to what consumers are looking for in home ambiance or a gift is off the charts. Dandles has the pro look and smell. The price is just right.”
Small Business Success - Restaurant & Gift Shop
Ferrante’s Marketplace Cafe
If it burns, it sells at the gift shop inside Robbie Ferrante’s Italian cafe. Ferrante’s began carrying Dandles Candles nearly ten years ago and they’ve become a best-seller. “We have continued to benefit by merchandising and selling Dandles expert handcrafted candles," explains Ferrante.
Best Selling Candle :: White Chippy
Best Selling Small: Small Straight Jar Candles
Top Scents :: Red Currant Bitters
Retail Tip: Avoid Sun & Heat Sources
Know where the sun streams into your shop at all hours. Candles don't do well in direct sunlight or heat. Both can discolor, bubble, or melt candles. This also means keeping candles away from space heaters or heated lighting.
“Throughout the year, Dandles is my top-selling brand in the store 99% of the months ”
Small Business Success - Gift Shop
Spruce Your Nest
Owner Leilah Isaacson recommends starting with the smaller Dandles Candles because they make great gifts or add-ons to other purchases. If you've never burned a Dandle before, start with the small mason jar (5oz) to test out new scents.
Seasonal scents suggestions: Huckleberry Harvest (summer) & Lilac City (spring)
Best Selling Candle :: Hobnail (20oz)
Best Selling Small Candles :: Cork Lid, White Stripy, Mason Jar (5oz)
Top Scents :: Tobacco Teakwood, Vanilla Coconut Cream, Satsuma, Blanc
Retail Tip: Keep Candles Together
Kept together, candles make for a better display as a cohesive grouping. If you spread candles out, customers often get sidetracked searching around the store for the candle they want and lose interest in buying it.
“When you burn candles, sometimes it bothers your eyes when the flame creates a haze in the air. I had bought a Dandles, and it didn’t do that.”
Small Business Success - Florist
Flowers Decor & More
Owner Shelly Elkins buys small-to-medium-sized Dandles Candles styles to pair with bouquets and gift sets. The flower shop owner stocks her shop primarily with best-selling scents and rotates in seasonal favorites.
Best Selling Candle :: Hobnail (20oz)
Best Selling Small Candles :: Pinched Glass
Top Scents :: Tuscan Lemon Grove, Butt Naked
Retail Tip: Avoid Displaying Candles in China Cabinets
Keep candles out of China cabinets or armoires. They may look cute displayed this way, but customers won't reach into a cabinet to grab a breakable candle. Save the cabinets and armoires for soft items like linens.